When intentionally building your platform, it might be tempting to begin putting content our on every social media site you can think of.
At first it’s exciting and new. You’re all full of the hope of how this will help your writing and launch or re-launch your career…and then you get tired.
It’s exhausting to try and keep up with a blog, a site, a Facebook fan page, your personal Facebook page, a Twitter account, an Instagram, Snapchat, YouTube, LinkedIn, YikYak, Google+, MySpace, Vine, Xenga…You cannot possibly do everything. (In other news, while writing this, I found that Xenga still exists…how is this possible? Is this like the pyramids?)
Here is my number one advice to anyone starting or revitalizing their platform: Start simple.
You have a life. Keep that life. Don’t let your platform take over time that could be spent making your art. If you spend every free moment pouring into as many channels as possible, you will be exhausted, you won’t be getting the work your really want to do done, and your platform isn’t going to be very strong.
That’s right—more is not more when it comes to your platform.
Choose two channels and build them up well. Personally, I have invested my energy into my blog and a Facebook page.
Once you feel you have a good handle on the two platforms of your choice, consider if you’d like to add to that. If you do, then go for it! It’s easier to start small and grow, then to start the race at full force and burn out before you can really even start. Since coming back from hiatus, I’ve added a website and a more consistent Instagram to my platform.
Most of us are writing part-time and doing whatever else to pay the bills. Time and energy are precious and you don’t want all of that effort to go into your platform. (Although platform is part of the process.)
As a side note, I want to thank you all for all your support for the first Bible College Spinster post last week! I had a lot of fun reading it and was so touched by the comments, emails, article shares, and conversations this little post spurred.
The series will be a every-other week deal with new content next week.
Thanks again for your support!