You Can’t Do It All

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When intentionally building your platform, it might be tempting to begin putting content our on every social media site you can think of.

At first it’s exciting and new. You’re all full of the hope of how this will help your writing and launch or re-launch your career…and then you get tired.

It’s exhausting to try and keep up with a blog, a site, a Facebook fan page, your personal Facebook page, a Twitter account, an Instagram, Snapchat, YouTube, LinkedIn, YikYak, Google+, MySpace, Vine, Xenga…You cannot possibly do everything.  (In other news, while writing this, I found that Xenga still exists…how is this possible? Is this like the pyramids?)

Here is my number one advice to anyone starting or revitalizing their platform: Start simple.

You have a life. Keep that life. Don’t let your platform take over time that could be spent making your art. If you spend every free moment pouring into as many channels as possible, you will be exhausted, you won’t be getting the work your really want to do done, and your platform isn’t going to be very strong.

That’s right—more is not more when it comes to your platform.

Choose two channels and build them up well. Personally, I have invested my energy into my blog and a Facebook page.

Once you feel you have a good handle on the two platforms of your choice, consider if you’d like to add to that. If you do, then go for it! It’s easier to start small and grow, then to start the race at full force and burn out before you can really even start. Since coming back from hiatus, I’ve added a website and a more consistent Instagram to my platform.

Most of us are writing part-time and doing whatever else to pay the bills. Time and energy are precious and you don’t want all of that effort to go into your platform. (Although platform is part of the process.)


Bible College SpinsterAs a side note, I want to thank you all for all your support for the first Bible College Spinster post last week! I had a lot of fun reading it and was so touched by the comments, emails, article shares, and conversations this little post spurred.

The series will be a every-other week deal with new content next week.

Thanks again for your support!

New Address

photo-1446475157725-e6dada23994eMaybe you noticed, maybe you didn’t, but I’m not located in Bohemia anymore. And my name isn’t “Lex from Bohemia.” I mean, it is Lex. But I do have a last name. Postcards from Preppy Bohemia was a title I loved for my blog, but if someone was looking for my writing, they were not going to find it under my name.

I have one piece of digital marketing advice for anyone looking to start their own platform:
If you’re going to put content somewhere on the interwebs, put your name on it.

For our tech-free folks, the domain is the URL (web address) for your site. It’s how people find your blog/site/store/whatever. If your name isn’t on it, people aren’t going to find it.

One of the best blog posts I’ve read in the past year is from Chad R. Allen (who has a great blog for anybody interested in Christian publishing, by the way.) on how he as an editor interacts with platform right off the bat. He discusses how he will google a writer’s name when he encounters their book proposal.

When I Google a writer’s name, what I hope to see at the top of the search results is the author’s blog or website. This tells me the author has an established location online that Google’s search engine considers worthy of top billing.

See, part of the publishing game is marketing. A lot of getting a book published is letting people know it’s out there. If you don’t have a platform, editors are more likely to move on because they are not willing to put in effort if you have not put in the effort.

The problem is, if you’re name isn’t on the platform you’ve built, how are editors or even readers going to find your work?

So I figured it was time I started practicing what I was preaching.

Welcome to AlexisDeWeese.com! I may not have top billing on google yet, but with some SEO work, we’ll get there. I’m excited to have the new site up and rolling. Pardon the dust as new features emerge.

Don’t forget to leave a comment and share with your friends!

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